Top tip: Your home page is often the most valuable page on your website (and often most viewed) and should be optimised for your main keyword that covers the breadth of your services. For example, Roofers Manchester.
Location pages – As well as your main town or city where your business is registered, it’s likely that as a roofing company, you want to cover and serve the surrounding areas.
Ideally, if you can cover a 30-mile radius, your SEO campaign can be hugely successful and you can start to dominate competition. Start mapping out the locations you want to cover and create a dedicated landing page for all of these areas.
Blog posts – Informative and local blog posts are another excellent way to get found on the 1st page of Google. These types of articles are best when created around long-tail keyword searches within your niche or sector. For example, as a roofer in Manchester, you want to cover the following types of blogs:
How to choose the best Roofers in Manchester
Which is the best type of roofing for my home?
How to select the best roofing material.
Link building and business directories
Building local citations and backlinks from reputable local websites, directories, and industry associations is imperative for a successful campaign. Moreover, you may also want to consider participating in local community events, sponsorships, or charity initiatives to increase your visibility and attract local backlinks.
Here are our top tips for acquiring more business directories and links:
List your business on local directories, review sites, and industry-specific platforms.
Ensure NAP (Name, Address, Phone number) consistency across all citations.
Seek out opportunities for local sponsorships, partnerships, and community involvement.
Measuring your SEO Success
It’s imperative to measure your SEO success throughout the entire journey of your SEO campaign. When you choose to work with Bespoke Search Marketing, that’s exactly what we do for you, so that you can measure your return on investment (ROI) and track key metrics on a monthly basis.
By measuring your on-going success, you can gauge the effectiveness of your SEO efforts and make data-driven decisions to drive continuous improvement and growth for your roofing business.
Key metrics we report to you on a monthly basis include:
Latest google rankings
Organic traffic
Phone calls
Email leads / enquiries
And more!
SEO For Roofing Companies
Mastering local SEO is essential for roofing companies looking to attract more customers and dominate their local market.
By optimising your website, claiming your Google My Business listing, building local citations and backlinks, and creating locally-focused content, you can improve your visibility in local search results and stay ahead of the competition.
Simply call 07854421453 or use the online contact form on our website to book your without-charge discovery call.
Although we are an SEO company in Wigan, we also provide SEO in Bolton, St Helens, Chorley, and throughout the UK for home improvement companies.
