Local Service Ads

If you’re a UK trade or home-service business looking for predictable, high-quality enquiries, Google Local Service Ads (LSAs) are one of the most powerful lead-generation tools available. Unlike traditional PPC where you pay for clicks, LSAs operate on a pay-per-lead model, meaning you only pay when a real customer contacts you directly.

At Bespoke Search Marketing, we specialise in managing Local Service Ads for trade businesses nationwide. We’re based in Wigan, Greater Manchester, and support local companies across the entire UK.

How Our Local Service Ads Management Works

We handle the entire process from start to finish so you can focus on running your business:

1. Lead Forecasting & Budget Planning

We estimate the number of enquiries you can expect based on your location, competition, and trade category.

2. Google Business Profile Setup

If you don’t have a GBP or it’s incomplete, we create or optimise it for you.

3. Google Screening & Verification

We guide you through the approval checks such as:

• Background checks

• Insurance verification

• Trade licence checks (where applicable)

4. Google Badge Application

We help secure your “Google Screened” or “Google Guaranteed” badge to build customer trust.

5. Campaign Launch & Ongoing Management

Your ads go live and start generating qualified enquiries. We monitor performance, dispute invalid leads, and optimise results. Every campaign begins with a 3-month agreement so we can fully optimise your account and deliver consistent, scalable results.

Who Is Local Service Ads Best For?

We manage LSA campaigns for all home-service and trade businesses across the UK, including but not limited to:

• Plumbers

• Electricians

• Heating & HVAC Engineers

• Locksmiths

• Roofers

• Pest Control

• Window Cleaners

• Handymen

• Cleaners

• Landscapers

• Glaziers

• Drainage

• And many more

If your business relies on inbound calls, quotations or emergency jobs, LSAs are an ideal lead-generation channel.

We’re based in Wigan, but we run national campaigns for businesses in: London, Manchester, Liverpool, Leeds, Birmingham, Newcastle, Glasgow, Sheffield, Bristol, Leicester, Nottingham, and everywhere in between.

Why Choose Us for Local Service Ads Management?

Working with Bespoke Search Marketing gives you a reliable, ROI-driven system designed specifically for UK trade businesses.

What You Get:

• Fixed Monthly Cost — predictable, transparent pricing

• Clear Return on Investment — only pay for real customer leads

• Laser-Targeted Local Reach — appear in searches for your exact service + location

• No More Wasted Ad Spend — LSAs cut out irrelevant clicks

• High-Intent Customers — people actively searching for your service

• Scalable Monthly Leads — increase or decrease demand as needed

• Full Management — we handle disputes, bidding, optimisation, and reporting

Unlike many agencies, we work exclusively with home-service and trade companies, so everything we do is built around how your industry generates business.