If you run a business, being visible online to local customers is crucial. 

While general SEO helps your website rank nationally, local SEO focuses on making your business visible to people nearby who are ready to buy. 

With over 46% of Google Search being localised searches, this gives your business a great opportunity to capture local customers in your area.

In this blog, we’ll explore why local SEO matters and how it can help your business thrive.

Here's what we'll cover:

• What is Local SEO?

• Benefits of Local SEO

• How Local SEO Works

• Latest Success Stories

• And Much More!

Call our expert team today at 07854421453 or use our online contact form.

What is Local SEO?

Local SEO is the process of optimising your online presence to attract more customers from relevant local searches. These searches often happen on Google and other search engines when someone types things like:

• “Best coffee shop near me”

• “Plumber in Wigan”

• “SEO agency Ashton-in-Makerfield”

By improving your local SEO, your business can appear in Google’s local map pack, local search results, and even voice searches, putting your brand in front of the people who matter most.

Benefits of Local SEO for Service Businesses

1. Increased Local Visibility

With proper local SEO, your business can appear at the top of Google Maps and search results when locals are looking for your products or services. This means more potential customers finding you exactly when they need you.

2. Increased Traffic and Leads

Local SEO encourages people nearby to visit your physical store, call your business, or request a quote. For example, optimising your Google Business Profile can significantly increase calls, directions, clicks, and website visits.

3. Better ROI Than Traditional Marketing

Compared to flyers, newspaper ads, or billboards, local SEO targets people actively searching for your services, making it one of the most cost-effective ways to attract customers.

4. Builds Trust and Credibility

When your business appears in local search results and Google Maps, it signals credibility. Reviews, ratings, and consistent local listings strengthen your reputation with potential customers.

How Local SEO Works

Local SEO uses a combination of strategies:

• Google Business Profile Optimisation: Your profile shows up in Google Maps and local searches as your profile becomes more authoritative to nearby customers.

• Local Citations & Listings: Ensuring your business name, address, and phone number (NAP) are consistent across online directories to attract increased referral traffic.

• Reviews & Reputation Management: Encouraging and responding to your latest reviews increases trust, search ranking, and therefore more enquiries.

• Localised Content: Creating content that targets specific towns, cities, or local events.

• On-Page SEO: Optimising title tags, meta descriptions, and headings with location-based keywords tells search engines and customers exactly what you offer and who you serve.

Local SEO Success Stories

At Bespoke Search Marketing, we've worked with 100+ local businesses over 5+ years, helping small to medium-sized businesses achieve incredible results with a targeted SEO campaign.

Here's a snapshot of some of the results we achieved in 2025 for clients of varying sectors and services:

Loft Conversion Company (Hertfordshire)

• Website traffic - 4.1k users on the website

• SEO traffic - 3,673 users found us on Google / through SEO

• Phone calls from website - 92 

• Google Profile calls - 48 

• Email enquiries - 69

CCTV & Security System Company (North West)

• Website traffic - 3.2k users on the website

• SEO traffic - 2.2k users found us through SEO / Google

• Phone calls from website - 85

• Google Profile calls - 61

• Email enquiries - 91

Fire Risk Assessment Company (Yorkshire)

• Website traffic - 3.1k users on the website

• SEO traffic - 2,500 users found us through Google / SEO

• Phone calls through the website - 70

• Google profile calls - 72

• Email enquiries - 85

How a Local SEO Agency Can Help

Working with a Local SEO agency ensures your business is optimised for your specific local audience. 

When you partner with Bespoke Search Marketing, we can help:

• Audit your current online presence

• Optimise your website for local search

• Manage Google Business Profile and reviews

• Target nearby locations for your key services

With expert guidance, your business can dominate local searches and attract more customers consistently. With Bespoke Search Marketing, there is no guesswork involved, just real-time data and competitor analysis as the backbone of a six-month campaign with no contract required.

Contact Us Today

Local SEO is no longer optional for businesses.

Being visible where your customers are searching can mean the difference between thriving and being invisible online, or giving up that revenue to competitors who are investing in SEO services.

Investing in local SEO today can help your business grow, build credibility, and capture more leads.

Ready to boost your local presence? Book your free consultation today with our expert team at 07854421453 or use our online contact form.