Grow Your Business Online with Local SEO Services
Professional Website Service for Small Businesses & Trades
Improve Calls, Website Visits & Qualified Enquiries
Pay-Per-Lead Advertising That Delivers Real Customers — Not Clicks.. Google Local Service Ads For Lawyers, Trades & Home Improvement Companies
With over 46% of all search users looking for local businesses, there’s a massive opportunity for home improvement companies to capitalise, and get in front of hundreds of customers on a monthly basis, by getting your website and business ranked on the 1st page of Google.
Do you own a plumbing company and looking to dominate your local area and grow your business? If you can take on more work and seeking long-term, predictable lead flow, then we highly recommend starting with Local SEO for your plumbing company.
Looking to dominate your local market, increase online visibility and rocket monthly leads for your roofing business?
Jake is one of a kind. He is super professional and very knowledgable about SEO. I’ve worked with him in various capacities since 2019 and his work ethic and commitment has never changed. He is honest, experienced and tenacious when it comes to delivering results. Couldn’t recommend enough.
We recently used Bespoke Search Marketing to design and build our new Pro-Fit Contracts website, and we couldn’t be happier with the result. From start to finish, communication was excellent. Every question was answered quickly, ideas were listened to, and the whole process was straightforward and stress-free. The quality of the website exceeded our expectations, looking professional, modern, and perfectly representing our business. The service provided was fantastic value for money, with a very competitive price and a level of attention and support that went above and beyond what we expected. If you’re looking for a company that delivers great results, excellent communication, and outstanding customer service, I would highly recommend Bespoke Search Marketing. Thank you for a fantastic job on our website. – Pro-Fit Contracts
We’ve had a fantastic experience working with this company and couldn’t recommend them highly enough. They originally built and hosted our website, and we were so impressed with the quality of their work and professionalism that we’ve continued to use them for our SEO. From start to finish, the team has been reliable, knowledgeable, and easy to work with. The website they created for us looks great, runs smoothly, and really represents our business well. Since then, their ongoing SEO work has helped improve our online presence and bring in more enquiries. Having worked with them previously as well, we can confidently say they consistently deliver a high standard of service. Nothing is ever too much trouble, and they’re always on hand to offer advice and support when needed. If you’re looking for a company you can trust with your website and SEO, these are the people to go to.
I’ve been working with Jake for several months now and have already benefited from his services. He really helped my website with SEO management and help make sure my Google business profile was set up correctly to maximise the potential. Jake really knows what he’s doing, and can tailor his work to your needs whether you’re a big company or a sole trader like me. He is easy to get in touch with if you have any questions and always helps you the best way he can. I have no idea what i’m doing with any SEO stuff but he simplified it for me and made sure I understood the work he’s been doing. Would highly recommend working with Jake if you want to grow your business. Thanks!
Get in touch and we'll respond as soon as possible
Published: 27 June 2025
That’s where Local SEO (Search Engine Optimisation) can give you a serious edge. It helps you show up in key Google searches like:
Emergency plumber in [Your Town]
Electrician near me
Garage door repairs Southport
These searches come from real people who are ready to hire someone like you - if they can find you.
SEO is simply the process of making your website and online presence more visible in search engines.
When someone searches for a local service, your goal is to appear on the first page — ideally in both Google Maps and organic listings.
For example, if you're a plumber in Manchester, you want to show up when someone types: “Plumbing company Manchester” or “Emergency plumber near me.”
These are high-intent searches that often lead directly to enquiries.
By improving your visibility, you’ll generate more leads and win more jobs without relying on paid ads.
Most people use Google to find tradespeople in their area.
If you’re not showing up, your competitors are.
SEO provides long-term results and it’s one of the most cost-effective ways to generate leads online.
Here are some key stats that show the importance of optimising your website and Google Business Profile:
• 90%+ of potential customers search online before hiring a tradesperson. • If you’re not on page 1, your competitors are getting those jobs. • Local SEO is one of the cheapest long-term ways to generate new leads.
Let’s break down what actually works based on real results from trades clients we’ve helped across the UK.
Your Google Business Profile is what shows up in Maps and local search.
If you don't have a profile currently set up and properly optimised, you're leaving money on the table and letting it flow to your nearby competitors.
To get more calls and enquiries from your Google Business Profile, we'll split this section into two:
Google Profile Optimisation
Add your full business name, phone, and address
Choose the right service categories (e.g. “Emergency Plumber”)
Upload real photos of your work
Add FAQs to the profile for relevance
Add Google post updates with call to action
Add a keyword-rich business description
Add up to 20 locations you want to serve (15-mile radius)
Increase Google reviews (aim for at least 10 to start with)
Google Profile Management
Create and submit 4-6 monthly Google posts
Reply to all latest reviews promptly
Further increase quantity of Google reviews
Add latest photos and images of real work
Analyse monthly call and website stats
In order to get found in Google organic searches, as well as other major search engines, you want to have a professional, secure, and high-converting website.
This means having a professional layout that covers key content about your company and key services.
You also want to have a clear call to action as a global element on your website such as the ''Call Now'' button or ''Email Us Today'' button where customers can easily contact you.
This is going to make it much easier to convert a visitor to a customer.
Check out a few examples of highly-converting websites we created below for our clients:
Once you have your website properly set up you want to start creating service-specific pages.
This is important for two reasons; it shows new customers that land on your website you provide exactly what they need and it gives you the opportunity to rank for multiple services in key locations.
To work out what specific service pages to create, mind-map every service you provide and then create a service page for that individual service covering what you provide, benefits, your process, FAQs, and calls to action. You then want to optimise each page for your main town or city (preferably where your business address is registered).
Here's an example of service pages you may create as a plumber:
Plumbing Services Manchester
Bathroom Installation Manchester
Power Flushing Manchester
Underfloor Heating Manchester
Radiator Installation Manchester
Another key strategy to grow your local visibility, online presence and enquiries is to create SEO-friendly location pages.
These are classed as ''money pages'' which are going to target exact match keywords for your services in nearby areas.
Typically, to work out which local areas to target, draw a map around your registered business address and target locations with populations of 20,000 and above.
Each page should be unique and tailored, not copied and pasted with just the location name swapped. Google rewards pages with real value.
For example, you could target 10x areas in the North West you want to serve.
Getting listed on platforms like Checkatrade, TrustATrader, and Yell helps build trust with both Google and potential customers.
These sites can also drive direct traffic and leads.
You can also boost visibility by joining local business directories or sponsoring a local sports team which often earns you a backlink from their website, strengthening your SEO.
Places to get listed:
Checkatrade
TrustATrader
Local business directories
Sponsorships (e.g. local football club)
Top tip: Start by searching ‘business directories in (your town)’ on Google and submit your name, address, phone number, and website.
One of our clients, a roller shutter repair company, was only getting 8 calls a month when they first came to us for Local SEO Services.
After working with us to optimise their Google Business Profile, build location pages, and increase reviews, they now receive over 30–40 calls per month - a 337% jump on average!
That’s the power of consistent local SEO done right.
The graphic below shows Google Business Profile calls (January - June 2025) where we helped the company get 142 calls for just one Google Business Profile.
At Bespoke Search Marketing, we create tailored six-month SEO plans for trades businesses — no contracts, no long-winded jargon, just real results. Whether you’re just starting or want to scale your local visibility, we can help you get found, get leads, and win more jobs.
Use our contact formGrow Your Business Online with Local SEO Services
Professional Website Service for Small Businesses & Trades
Improve Calls, Website Visits & Qualified Enquiries
Pay-Per-Lead Advertising That Delivers Real Customers — Not Clicks.. Google Local Service Ads For Lawyers, Trades & Home Improvement Companies
With over 46% of all search users looking for local businesses, there’s a massive opportunity for home improvement companies to capitalise, and get in front of hundreds of customers on a monthly basis, by getting your website and business ranked on the 1st page of Google.
Do you own a plumbing company and looking to dominate your local area and grow your business? If you can take on more work and seeking long-term, predictable lead flow, then we highly recommend starting with Local SEO for your plumbing company.
Looking to dominate your local market, increase online visibility and rocket monthly leads for your roofing business?
Jake is one of a kind. He is super professional and very knowledgable about SEO. I’ve worked with him in various capacities since 2019 and his work ethic and commitment has never changed. He is honest, experienced and tenacious when it comes to delivering results. Couldn’t recommend enough.
We recently used Bespoke Search Marketing to design and build our new Pro-Fit Contracts website, and we couldn’t be happier with the result. From start to finish, communication was excellent. Every question was answered quickly, ideas were listened to, and the whole process was straightforward and stress-free. The quality of the website exceeded our expectations, looking professional, modern, and perfectly representing our business. The service provided was fantastic value for money, with a very competitive price and a level of attention and support that went above and beyond what we expected. If you’re looking for a company that delivers great results, excellent communication, and outstanding customer service, I would highly recommend Bespoke Search Marketing. Thank you for a fantastic job on our website. – Pro-Fit Contracts
We’ve had a fantastic experience working with this company and couldn’t recommend them highly enough. They originally built and hosted our website, and we were so impressed with the quality of their work and professionalism that we’ve continued to use them for our SEO. From start to finish, the team has been reliable, knowledgeable, and easy to work with. The website they created for us looks great, runs smoothly, and really represents our business well. Since then, their ongoing SEO work has helped improve our online presence and bring in more enquiries. Having worked with them previously as well, we can confidently say they consistently deliver a high standard of service. Nothing is ever too much trouble, and they’re always on hand to offer advice and support when needed. If you’re looking for a company you can trust with your website and SEO, these are the people to go to.
I’ve been working with Jake for several months now and have already benefited from his services. He really helped my website with SEO management and help make sure my Google business profile was set up correctly to maximise the potential. Jake really knows what he’s doing, and can tailor his work to your needs whether you’re a big company or a sole trader like me. He is easy to get in touch with if you have any questions and always helps you the best way he can. I have no idea what i’m doing with any SEO stuff but he simplified it for me and made sure I understood the work he’s been doing. Would highly recommend working with Jake if you want to grow your business. Thanks!
Get in touch and we'll respond as soon as possible
SEO is simply the process of making your website and online presence more visible in search engines.
When someone searches for a local service, your goal is to appear on the first page — ideally in both Google Maps and organic listings.
For example, if you're a plumber in Manchester, you want to show up when someone types: “Plumbing company Manchester” or “Emergency plumber near me.”
These are high-intent searches that often lead directly to enquiries.
By improving your visibility, you’ll generate more leads and win more jobs without relying on paid ads.
Most people use Google to find tradespeople in their area.
If you’re not showing up, your competitors are.
SEO provides long-term results and it’s one of the most cost-effective ways to generate leads online.
Here are some key stats that show the importance of optimising your website and Google Business Profile:
• 90%+ of potential customers search online before hiring a tradesperson. • If you’re not on page 1, your competitors are getting those jobs. • Local SEO is one of the cheapest long-term ways to generate new leads.
Let’s break down what actually works based on real results from trades clients we’ve helped across the UK.
Your Google Business Profile is what shows up in Maps and local search.
If you don't have a profile currently set up and properly optimised, you're leaving money on the table and letting it flow to your nearby competitors.
To get more calls and enquiries from your Google Business Profile, we'll split this section into two:
Google Profile Optimisation
Add your full business name, phone, and address
Choose the right service categories (e.g. “Emergency Plumber”)
Upload real photos of your work
Add FAQs to the profile for relevance
Add Google post updates with call to action
Add a keyword-rich business description
Add up to 20 locations you want to serve (15-mile radius)
Increase Google reviews (aim for at least 10 to start with)
Google Profile Management
Create and submit 4-6 monthly Google posts
Reply to all latest reviews promptly
Further increase quantity of Google reviews
Add latest photos and images of real work
Analyse monthly call and website stats
In order to get found in Google organic searches, as well as other major search engines, you want to have a professional, secure, and high-converting website.
This means having a professional layout that covers key content about your company and key services.
You also want to have a clear call to action as a global element on your website such as the ''Call Now'' button or ''Email Us Today'' button where customers can easily contact you.
This is going to make it much easier to convert a visitor to a customer.
Check out a few examples of highly-converting websites we created below for our clients:
Once you have your website properly set up you want to start creating service-specific pages.
This is important for two reasons; it shows new customers that land on your website you provide exactly what they need and it gives you the opportunity to rank for multiple services in key locations.
To work out what specific service pages to create, mind-map every service you provide and then create a service page for that individual service covering what you provide, benefits, your process, FAQs, and calls to action. You then want to optimise each page for your main town or city (preferably where your business address is registered).
Here's an example of service pages you may create as a plumber:
Plumbing Services Manchester
Bathroom Installation Manchester
Power Flushing Manchester
Underfloor Heating Manchester
Radiator Installation Manchester
Another key strategy to grow your local visibility, online presence and enquiries is to create SEO-friendly location pages.
These are classed as ''money pages'' which are going to target exact match keywords for your services in nearby areas.
Typically, to work out which local areas to target, draw a map around your registered business address and target locations with populations of 20,000 and above.
Each page should be unique and tailored, not copied and pasted with just the location name swapped. Google rewards pages with real value.
For example, you could target 10x areas in the North West you want to serve.
Getting listed on platforms like Checkatrade, TrustATrader, and Yell helps build trust with both Google and potential customers.
These sites can also drive direct traffic and leads.
You can also boost visibility by joining local business directories or sponsoring a local sports team which often earns you a backlink from their website, strengthening your SEO.
Places to get listed:
Checkatrade
TrustATrader
Local business directories
Sponsorships (e.g. local football club)
Top tip: Start by searching ‘business directories in (your town)’ on Google and submit your name, address, phone number, and website.
One of our clients, a roller shutter repair company, was only getting 8 calls a month when they first came to us for Local SEO Services.
After working with us to optimise their Google Business Profile, build location pages, and increase reviews, they now receive over 30–40 calls per month - a 337% jump on average!
That’s the power of consistent local SEO done right.
The graphic below shows Google Business Profile calls (January - June 2025) where we helped the company get 142 calls for just one Google Business Profile.
