Having a strong online presence is no longer optional; it’s essential for staying competitive and driving growth.
One of the most effective ways to achieve this is through Local Search Engine Optimisation (Local SEO).
If you’re wondering “How much does Local SEO cost?” — you’re not alone. In this guide, we’ll cover:
- Local SEO pricing models
- Typical Local SEO costs in the UK
- Factors influencing pricing
- What to expect from SEO packages
- How to choose the right partner
After reading, feel free to reach out to arrange a FREE Local SEO consultation.
Call our expert team today at 07854421453 or use our online contact form.
Local SEO Pricing Models
Local SEO services are typically offered through three main pricing structures:
1. Monthly Retainers
The most common option for businesses looking for ongoing Local SEO support. With this model, you pay a fixed monthly fee for continuous optimisation, content creation, link building, and regular reporting.
Monthly retainers are ideal for businesses that want to maintain and grow their visibility consistently over time. They allow for a long-term strategy where improvements compound month over month, helping your business steadily climb the local search rankings.
2. Project-Based Pricing
Well suited for businesses that need a one-off service or have a specific objective in mind. This might include a detailed local SEO audit, initial Google Business Profile setup, or a focused campaign for a particular promotion or event.
Project-based pricing is perfect if you want a clearly defined outcome without committing to ongoing work. It allows you to address immediate priorities or fix existing SEO issues before deciding on a long-term strategy.
3. Hourly Rates
Hourly Rates are typically used for consulting, troubleshooting, or smaller, short-term SEO projects. This approach works well if you need expert guidance, technical fixes, or training for your in-house team without engaging in a full-scale campaign.
Hourly pricing provides flexibility, enabling you to pay only for the time and expertise you require while still benefiting from professional Local SEO insights.
Typical Local SEO Costs in the UK
The overall investment in Local SEO depends on several factors, including your industry, goals, and competitiveness.
Below are typical UK pricing ranges to help you benchmark expectations.
Small Businesses
£500–£1,000 per month
This range covers the essentials: Google Business Profile optimisation, local keyword targeting, and on-page SEO to build visibility and credibility.
Medium-Sized Businesses
£1,000–£2,000 per month
A more comprehensive approach including content creation, technical SEO, and competitive local strategy to expand reach and drive more local leads.
Large Businesses
£2,000 - £5,000+ per month
Designed for highly competitive markets or multi-branch operations. These packages include advanced link building, multi-location management, and long-term Local SEO strategy.
Key Factors That Influence Local SEO Costs
Several elements impact how much Local SEO will cost your business:
- Business Size & Scope – Multi-location businesses or large sites require broader campaigns and management.
- Industry Competitiveness – The more competitive your market, the more intensive your strategy must be.
- Service Scope – At Bespoke Search Marketing, every plan is built around your exact goals and market position.
- Agency Expertise – Specialist agencies with a proven track record (like us!) may charge more, but deliver faster, measurable results with transparent reporting.
What’s Included in a Local SEO Package?
A professional Local SEO package should go beyond keyword optimisation.
When you partner with Bespoke Search Marketing, expect a well-rounded strategy including:
- FREE Consultation & Planning – A discovery session to define goals, assess your website, and outline a roadmap to achieve tangible and monetary goals.
- Google Business Profile Optimisation – Fully completing and enhancing your profile for maximum visibility in local search. We also provide monthly management services.
- Local Keyword Targeting – Identifying the exact search terms your local customers use so you can get in front of more customers on a monthly basis.
- On-Page SEO – Optimising service pages, titles, metadata, and content for stronger rankings which helps Google, Bing, and other major search engines take us seriously.
- Citation Building – Ensuring consistent Name-Address-Phone (NAP) details across directories including Yell, Bing, and local directories in your area.
- Local Content Creation – Producing blog posts and service pages tailored to your region and audience to capture exact match searches.
- Link Building – Earning authoritative backlinks from local and industry-relevant sources to improve overall domain authority.
How to Choose the Right Local SEO Partner
Choosing a Local SEO partner doesn’t have to feel overwhelming.
Here’s what to look for:
- Experience & Reviews – Check for agencies with positive Google reviews and proven results. You can see our 50+ five-star reviews from happy clients here.
- Transparency – Work with a company that clearly outlines deliverables, timelines, and reporting. At Bespoke Search Marketing, we focus on revenue-driven activities and measure ROI.
- Communication – Choose a partner who listens, understands your goals, and speaks in plain language. We leave SEO jargon at the door and talk your language of making more money.
- Performance Tracking – Regular updates on rankings, calls, and traffic ensure your investment delivers real ROI. You’ll be sent a monthly report of progress every single month.
Contact Bespoke Search Marketing
We hope you’ve found this Local SEO cost guide helpful.
The right investment in Local SEO can deliver long-term growth and consistent lead generation for your business.
At Bespoke Search Marketing, we offer tailored Local SEO packages designed around your goals, competition, and location.
Book your free consultation today with our expert team at 07854421453 or use our online contact form.